Can £40,000 rebrand Basildon?
Rebranding is not a topic that we cover in our A Level syllabus but I know other collegues will do.
I picked up a copy of Basildon Coucil’s free newspaper (the September 2009 Issue) and found the following article about Rebranding Basildon.
Click for a larger copy of the article.
I may be skeptical but I am not sure even £40,000 can improve Basildon’s image.